The role of sales promotion force of a firm at a period of economic meltdown 2 INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is without doubt that Nigeria is experiencing an…

STRATEGIC MARKETING Eastern Institute of Management 2nd Year 2nd Semester January 2010 Objectives • The basic objective of this course is to develop skills for analyzing…

Slide 116-1 Copyright 2012 McGraw-Hill Australia Pty Ltd PowerPoint Slides t/a Advertising and Promotion 2e by Belch, Belch, Kerr & Powell Chapter 16 Sales promotion…

Slide 1Chapter Objectives Personal Selling and Sales Promotion CHAPTER 17 1 2 4 7 8 Describe the role of todays salesperson. Describe the four sales channels. Describe the…

1. Sales Promotion 2. Learning Objectives • To understand the role of sales promotion in a company’s integrated marketing communications program and to examine why it…

1. Promotion 2. 4p’s of marketing mix  Product  Price  Place  Promotion 3. promotion  Promotion is the coordination of all seller initiated efforts to set…

Slide 1 Chapter 17 © 2014 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.…

A PROJECT REPORT ON “ROLE OF SALES PROMOTION ON FMCG” A Project report submitted in Partial Fulfillment of award of MBA Degree PROJECT GUIDE: PROF. SUBMITTED BY: PIJUSH…

Integrated Marketing Communications: Advertising, Promotions. And Other MarCom Tools LEARNING OBJECTIVES Appreciate the variety of marketing communications tools, and how…

âA role of Sales Promotion in Fast moving consumer goodsâ INTRODUCTION In todayâs world market the people are more insist for consumer goods. Consumer goods are those…