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Slide 1 Chapter 17 Personal Selling and Sales Promotion Slide 2 17-2 Chapter Objectives 1.Outline the marketplace conditions that make personal selling a primary component…

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Slide 1 Lesson 9: Intergrated Marketing Communication (IMC) (chapter 18, 19, 20) 1 Content I. Marketing communication tools II. Develop an IMC program Objectives Define product…

Documents Lesson 9 : Intergrated Marketing Communication (IMC) (chapter 18, 19, 20)

Slide 1 Lesson 9: Intergrated Marketing Communication (IMC) (chapter 18, 19, 20) 1 Content I. Marketing communication tools II. Develop an IMC program Objectives Define product…