GLOBAL PROMOTION STRATEGIES Overview Marketing communications include advertising, sales promotion, personal selling, and public relations. When communicating with publics in more than one country, firms must work within the limitations of each market to maximize their promotional
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GLOBAL PROMOTION STRATEGIES Overview Marketing communications include advertising, sales promotion, personal selling, and public relations. When communicating.
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GLOBAL PROMOTION STRATEGIESOverview Marketing communications include advertising, sales promotion, personal selling, and public relations. When communicating with publics in more than one country, firms must work within the limitations of each market to maximize their promotional objectives.
Elements of the Communication Process• Sender
•Encoding
•Message
•Medium of Transmission
• Receiver
•Decoding
•Response
•Feedback
• Noise
Global Advertising - Any Paid Form of Nonpersonal Communication where the Sponsor is IdentifiedOften Controversial
Benefits Derived from Advertising
1. Economic
a) Sales increase
b) Production increases
c) Per-unit cost of product goes down - economies of scale
Global Advertising - Any Paid Form of Nonpersonal Communication where the Sponsor is Identified