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Marketing 5.how can companies use packaging, labelling, warranties,and gurantiees as marketing tools

1. Packing: 2. Packing: Known as the 5th P’ of marketing mix.  It includes all the activities of designing and producing the container for a product. 3. Packing as…

Marketing 4.how can companies combine their product to create strong co brands

1. CO-BRANDING 2. CO-BRANDING: MARKETERS OFTEN COMBINE THEIR PRODUCTS WITH PRODUCTS FROM OTHER COMPANIES IN VARIOUS WAYS 3. TYPES OF CO-BRANDING: 1. SAME COMPANY CO-BRANDING:…

Marketing 3.how can company build and manage its product mix and product lines

1. Product mix 2. Product hierarchy: ITEM PRODUCT TYPE PRODUCT LINE PRODUCT CLASS PRODUCT FAMILY NEED FAMILY 3. Product SYSTEM AND MIXES: PRODUCT MIX DIMENSIONS WIDTH LENGTH…

Marketing 3.how can company build and manage its product mix and product lines

1. Product mix 2. Product hierarchy: ITEM PRODUCT TYPE PRODUCT LINE PRODUCT CLASS PRODUCT FAMILY NEED FAMILY 3. Product SYSTEM AND MIXES: PRODUCT MIX DIMENSIONS WIDTH LENGTH…

Marketing 1.what are the characteristics of products and how do marketers classify product

1. SETTING PRODUCT STRATEGY 2. 1. What are the characteristics of products and how do marketers classify products? 3. Components of Market Offerings VALUE BASED PRICE PRODUCT…

Marketing 4.how can companies combine their product to create strong co brands

1. CO-BRANDING 2. CO-BRANDING: MARKETERS OFTEN COMBINE THEIR PRODUCTS WITH PRODUCTS FROM OTHER COMPANIES IN VARIOUS WAYS 3. TYPES OF CO-BRANDING: 1. SAME COMPANY CO-BRANDING:…

Marketing 2.how can companies differenciate products

1. PRODUCT DIFFERENCIATION: 1. FORM: many products can be differentiated in the form of size, shape or the physical structure of the product 2. PRODUCT DIFFERENCIATION: 2.…

Marketing Advertising's new medium human experience

1. advertising's New medium: Human experience 2. Ads increased with technology 3. Now a days Ads became 4. intrusive 5. Human advertisement is the best way 6. Fathers…

Documents Goodyear the aquatred launch

1. What do you mean by Good year? 2. • 1 of the 5 to dominate the industry in 1970’s • GOODYEAR is the only major U.S Tire Manufacturer that had not been acquired during…

Marketing 2.how can companies differenciate products

1. PRODUCT DIFFERENCIATION: 1. FORM: many products can be differentiated in the form of size, shape or the physical structure of the product 2. PRODUCT DIFFERENCIATION: 2.…