1. Packing: 2. Packing: Known as the 5th P’ of marketing mix. It includes all the activities of designing and producing the container for a product. 3. Packing as…
1. CO-BRANDING 2. CO-BRANDING: MARKETERS OFTEN COMBINE THEIR PRODUCTS WITH PRODUCTS FROM OTHER COMPANIES IN VARIOUS WAYS 3. TYPES OF CO-BRANDING: 1. SAME COMPANY CO-BRANDING:…
1. Product mix 2. Product hierarchy: ITEM PRODUCT TYPE PRODUCT LINE PRODUCT CLASS PRODUCT FAMILY NEED FAMILY 3. Product SYSTEM AND MIXES: PRODUCT MIX DIMENSIONS WIDTH LENGTH…
1. Product mix 2. Product hierarchy: ITEM PRODUCT TYPE PRODUCT LINE PRODUCT CLASS PRODUCT FAMILY NEED FAMILY 3. Product SYSTEM AND MIXES: PRODUCT MIX DIMENSIONS WIDTH LENGTH…
1. SETTING PRODUCT STRATEGY 2. 1. What are the characteristics of products and how do marketers classify products? 3. Components of Market Offerings VALUE BASED PRICE PRODUCT…
1. CO-BRANDING 2. CO-BRANDING: MARKETERS OFTEN COMBINE THEIR PRODUCTS WITH PRODUCTS FROM OTHER COMPANIES IN VARIOUS WAYS 3. TYPES OF CO-BRANDING: 1. SAME COMPANY CO-BRANDING:…
1. PRODUCT DIFFERENCIATION: 1. FORM: many products can be differentiated in the form of size, shape or the physical structure of the product 2. PRODUCT DIFFERENCIATION: 2.…
1. advertising's New medium: Human experience 2. Ads increased with technology 3. Now a days Ads became 4. intrusive 5. Human advertisement is the best way 6. Fathers…
1. What do you mean by Good year? 2. • 1 of the 5 to dominate the industry in 1970’s • GOODYEAR is the only major U.S Tire Manufacturer that had not been acquired during…
1. PRODUCT DIFFERENCIATION: 1. FORM: many products can be differentiated in the form of size, shape or the physical structure of the product 2. PRODUCT DIFFERENCIATION: 2.…