Advertising's new medium human experience

advertising's New medium:Human experience

Ads increased with technology

Now a days

Ads became

intrusive

Human advertisementis the best way

Fathers day marketing

Advertisementsshould be

focused on:

What brand can do to their customers

When brands place their images

1.Public sphere:

ENGAGE CONSUMERS

DURING MOMENTS OF

DOWNTIME WHEN THEY’RE

MOVING BETWEEN ONE

POINT OR ACTIVITY AND

THE NEXT AND HAVE

ATTENTION FREE FOR NEW

INPUT

1.Public sphere:

2.social sphere:

USE SOCIAL

INTERACTIONS

AS CARRIERS OF

AD MESSAGING

2.social sphere:

3.tribal sphere:

TRIBAL SPHERE

IS THE DOMAIN

OF MORE-

FOCUSED SOCIAL

ENGAGEMENT

3.tribal sphere:

3.tribal sphere:

4.Psychological sphere:

Insert words,

phrases or

emotions into a

consumers

psychological

processes

4.Psychological sphere:

How to place ads

on the sphere?

Should have customer

centric approach

1. Look at Customers

point of view

2.Target the campaign

to create customer

value

3. test, listen and adjust

ads to improve the

customer experience

4.Evaluate an expansion strategy

5.Constantly look for

ways to refresh the

image

recap:

CREDITS:

Created by:sagar s ts.i.t, tumkur

during an internship by

prof. Sameer mathuriim, lucknow