2.how can companies differenciate products

PRODUCT DIFFERENCIATION:

1. FORM:

many products can be differentiated in the form of size, shape or the

physical structure of the product

PRODUCT DIFFERENCIATION:

2. Features:

products can be offered with varying function that supplement

the same function

PRODUCT DIFFERENCIATION:

3. customization:

marketers can differentiate their products by customizing them

for different users

example: mass communication

PRODUCT DIFFERENCIATION:

4. Performance quality:

level at which product’s primary features operates

PRODUCT DIFFERENCIATION:

5. Conformance quality:

ensuring that product is at highest grade

PRODUCT DIFFERENCIATION:

6. durability:

measure of the product’s operating life

PRODUCT DIFFERENCIATION:

7. reliability:

it is a measure of probability that a product will not fail within a

specified period of time

PRODUCT DIFFERENCIATION:

8. reparability:

measure of how easily a product can be fixed

PRODUCT DIFFERENCIATION:

9. style:

describes the product’s look and feel to the buyer

Service DIFFERENCIATION:

1. Ordering Ease :

it Refers to how easy it is for the customer to place an order with the

company

Service DIFFERENCIATION:

2. Delivery :

It Refers to how well the service is delivered to the customer covering

speed, accuracy

Service DIFFERENCIATION:

3. Installation :

Refers to the work done to make a product operational in its planned

location

Service DIFFERENCIATION:

4. Customer training :

Refers to how the customer’s employees are trained to use the equipment

Service DIFFERENCIATION:

5. Customer Consulting :

Refers to data, information systems and advice services that the seller

Service DIFFERENCIATION:

6. Repair :

it describes the service program for helping customers keep purchased

products in good working orders

recap:

PRODUCT DIFFERENCIATION

FORM

FEATURES

CUSTOMISATION

PERFORMANCE QUALITY

CONFORMANCE QUALITY

DURAABILITY

RELIABILITY

STYLE

recap:

SERVICE DIFFERENTIATION

ORDERING EASE

DELIVERY

INSTALLATION

CUSTOMER TRAINING

CONSTUMER CONSULTING

REPAIR

CREDITS:

Created by:sagar s t

s.i.t, tumkur

during an internship by

prof. Sameer mathuriim, lucknow