Brand Decisions A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. What is Brand?  A name term, sign, symbol…

1. Packing: 2. Packing: Known as the 5th P’ of marketing mix.  It includes all the activities of designing and producing the container for a product. 3. Packing as…

1. How can companies use packaging, labelling, warranties and guarantees as market tools? By: Kartik Singla Indian Institute of Technology(BHU), Varanasi 2. Packaging Known…

3 Dear customer, For over 90 years the production of high tensile shackles has been our core business and competence. Dirk van Beest founded the Van Beest company in 1922,…

1. How can companies use packaging, labelling, warranties and guarantees as market tools? By: Kartik Singla Indian Institute of Technology(BHU), Varanasi 2. Packaging Known…