This is the presentation I gave to the Yes!Delft Marketing Cluster in October 2013.

1 | ©2013, Cognizant ©2013, Cognizant Mobile and Social Integration : Its role in CEM solution | © 2013, Cognizant 2 The changed customer ecosystem What is CEM? Agenda…

1. Innovation Management Perception Outpaces Reality www.InformationArchitected.com 2. Submit Questions via Chat Upper left of interface Submit question via Private Chat…

1. LeadGenerationStrategy Outlook ReportWhat lead generation successwill look like in the year ahead andhow marketers plan to achieve itClient Connection Research™ conducted…

1. 7 PILLARS OFDIGITAL MARKETING SUCCESS 2. Overview“By the time a B2B purchaser actually engages with a company or with a sales rep from that company, they’re 57% of…

Slide 1 Jackie Beaulieu, HCEA Executive Vice President HCEA 2013 STATE of the INDUSTRY Slide 2 Research Underwriters Slide 3 Understanding big picture trends empowers you…

Frank Skinner, HCEA Executive Director HCEA 2012 STATE of the INDUSTRY This presentation demonstrates the new capabilities of PowerPoint and it is best viewed in Slide Show.…