The Content Marketing Imperative: The Role Of Content In The Future of Marketing The emergence of the digital, social and mobile web has dramatically changed the way we consume…

Whether you’re creating eBooks, blog posts or presentations, your content will typically find its home on your resources page. Unfortunately, much focus will be devoted…

This is the presentation I gave to the Yes!Delft Marketing Cluster in October 2013.

Content marketing is a big buzz word. Most marketers will agree that the purpose of content marketing is to engage B2B buyers with compelling content to educate, inform,…

B2B Content Marketing report, Content Marketing Institute (CMI) and MarketingProfs

Twitter for business the ultimate B2B guide via Optify

Social Media For Business Purposes What is Social Media? Any interactive Content on the internet including: Blogging Customer Reviews Forums Facebook Twitter Linkedin YouTube…

Engaging a business audience of One Driving customer engagement with todayâs business community 3 Itâs difficult to imagine any landscape thatâs changed more than B2B…

CHAPTER 6 Module 1 Business-to-Business Markets: How and Why Organizations Buy Chapter Six 6-* © 2012 Pearson Education, Inc. publishing as Prentice-Hall. Chapter Objectives…