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What is Marketing? (Chapter 1) Objectives To define marketing and outline steps in marketing process. To explain the importance of understanding customers, and to identify…
Slide 1 Company and Marketing Strategy: Partnering to Build Customer Relationships A Global Perspective 2 Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin…
PART I A MARKET ORIENTATION Marketing isn’t somebody’s responsibility; marketing is everybody’s responsibility. —JACK WELCH, CEO 1981–2001 General Electric Co.…
Though online selling is dramatically increased, sellers are still following many tactics to entice more customers to increase their selling volume. Though many tactics works,…
Pareto Principle is known as ---------------a. 50/50 Principle b. 70/30 Principle c.80/20 Principle d.60/40 Principle 2. The Pareto Principle applies w,hen the majority of…
ConsumerCurrents 01 for decision-makers in the retail and consumer goods industry India’s notso-little gem: An overview on retailing in India from Shopper’s Stop Trade…