INTRODUCTION TO PSYCHOLOGY Definition of Psychology Psychology is best defined as the study of mind. It is the science of behavior and a mental process that seeks to describe…

Data Collection Methods Edited & Complied By Sanjeev Sadashiv. Malage Associate Professor FMS Department , NIFT, Bangalore Data Collection Methods • Types • Sources…

ADVERTISING CAMPAIGN PLANNING By YASH SHRIDHAR Steps: 1. 2. 3. 4. Analyzing the market Determining advertising objectives Establishing budgetary and control system Developing…

1. Research Unit InformationBookletThis booklet is designed for fellow students on the importance of researchContentsChapter #1:Quantitative and Qualitative ResearchPage…

1. Mystery Shopping A tool used for Customer Research Marketing 2. What is it ? • Mystery shopping companies captures a clear or real picture of user experiencing the services.…

1. Mystery Shopping What’s it all about? 2. Key points Mystery shopping is a research technique. • it collects information about organisations through individual employees…

1. The Research Process Chapter 2 2. After studying this chapter, you should be able to do the following: Explain the seven steps in the sociological research process. Know…

1. Chapter 5 Consumer Perception Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das Copyright © 2006 Pearson Education Canada Inc. 2. Copyright © 2006 Pearson 5-2…

1. Mel and OliviaCreative Media Production 20121 2. Defining an Audience Quantitative Audience Research: Quantitative Research is all about the mathematical side to research…

1. International Journal of Management (IJM), ISSN 0976 – 6502(Print), ISSN 0976 –INTERNATIONAL JOURNAL OF MANAGEMENT (IJM) 6510(Online), Volume 4, Issue 1, January-…