1. ...• ............................. 2. .. 3. ..5.3• How do marketing activities in general—andproduct, pricing, and distribution strategies inparticular—build brand…
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Slide 1Price to Value Chapter 4-6 Slide 2 Agenda What should we expect to find when we identify products on the price versus value plane? What does it mean to be priced to…
1. . . 2. • How do marketing activities in general—and product, pricing, and distribution strategies in particular—build brand equity? • How can marketers integrate…