Maximizing your court use presentation

“Programming for Dollars”

Maximizing Your Court Use

Squash Ontario Annual General Meeting 2012

TRENDS IN SQUASH PROGRAMMING

The ‘80s and ‘90sVERY FEW EMPTY COURTS

Pros ran programs/events that impacted casual play the least

Down turn in squash in late 90’s. What happened?Fitness Trends: SpinningOwners: Square Footage

Today the clubs that survived seem to be stable – Why?

Squash Ontario Annual General Meeting 2012

TRENDS IN SQUASH PROGRAMMING

In the ‘80s and ‘90s it was alright to just run ladders! Not today: People are busier - want to be programmed.

SQUASH PROGRAMMING TODAY

Today we see different types of leagues, junior programming, ladders, clinics, lessons, drop-in round robins and others.

Cool to play squash

Forbes Healthiest SportSquash Ontario Annual General Meeting

2012

PROGRAMMED COURT BENEFITS

“Every programmed court is a paid court”

Low occupancy is detrimental to bottom line

When courts are filled you will rarely hear an owner say “This square footage is killing me!”

Squash Ontario Annual General Meeting 2012

Create active, longtime membersActive courts help the budgetHigh occupancy ensures courts remain

squash courtsKeeping pre-paid members happy ensures

higher retention ratesClub with Programmer or Pro more likely to

do well

Squash Ontario Annual General Meeting 2012

PROGRAMMED COURT BENEFITS

TYPES OF PROGRAMMING

Programming for prime time Programming for non- prime time

When to do a junior program

School for fun and profitSquash Ontario Annual General Meeting

2012

PRIME TIME PROGRAMSNON PRIME TIME

PROGRAMS

OPEN DISCUSSION

Squash Ontario Annual General Meeting 2012

SCHOOLS FOR FUN and PROFIT

Squash Ontario School Squash Programs

Equipment Loaner Program

Courting Schools Program / School

Squash Clubs

Discounted Equipment Program

Ontario High School Squash

Championships

Nearby Schools to Clubs Program (NEW)Squash Ontario Annual General Meeting

2012

Equipment Loaner Program…is designed to help schools (Grades 3-12) introduce the sport of squash into their curriculum. Schools may access a number of resources: equipment, instructors and materials – designed for use within the school gym setting.

Courting Schools Program…is designed to initiate a partnership between clubs and schools. The relationship benefits clubs through increased revenues and exposure while the relationship benefits schools through introducing students (Grades 3-12) to the sport of

squash within a club setting.Squash Ontario Annual General Meeting

2012

SQUASH ONTARIO SCHOOL SQUASH

PROGRAMS

School Squash Clubs …are to encourage teachers within the high school

environment to set up squash clubs similar to chess clubs.  Approaching neighbouring squash facilities to use courts for practice.  Overall goal – to compete as a high school team in the Ontario High School Squash Championships.

Discounted Equipment Program…is designed to provide schools with the opportunity to purchase their own school set of equipment at a discounted price to help further implement squash programming in either a school gym or squash club setting.

SQUASH ONTARIO SCHOOL SQUASH

PROGRAMS

Squash Ontario Annual General Meeting 2012

Ontario High School Squash Championships…is designed to introduce the sport of squash to new and experienced players through friendly competition between

Ontario High Schools.Nearby Schools to Clubs Program

(NEW)…the new component developed will allow Squash Ontario to provide a key benefit of club membership through providing vital information to our member clubs province-wide to assist them with reaching out to teachers, schools and school boards in their local communities.

SQUASH ONTARIO SCHOOL SQUASH

PROGRAMS

Squash Ontario Annual General Meeting 2012

Key Items of the New Program:Research Ontario School Board standards

and requirements for physical education to strategies for barriers such as liability risks, transportation, parental forms, etc.

Develop a Nearby Schools list of 15-20 local elementary and secondary schools within a set parameter for each member club

SQUASH ONTARIO SCHOOL SQUASH

PROGRAMS

Squash Ontario Annual General Meeting 2012

SCHOOL SQUASH TESTIMONIALS

Colin Whitney

Brian Porter

Richard Yendell

Squash Ontario Annual General Meeting 2012

INFLATABLE SQUASH COURT

DEMONSTRATIONSquash Ontario just purchased an

inflatable squash court which we will be making available on a rental basis to our member clubs. How a club uses the court is totally up to it – as a part of a junior program – to attract schools – in a shopping mall – at school fairs.

Squash Ontario Annual General Meeting 2012