1. McGraw-Hill/Irwin Copyright © 2009 by the McGraw-Hill Companies, Inc. All rights reserved. 2. Chapter 16Customer Retention and Maximization 3. THE NATURE OF A CUSTOMERCustomer…
1. Productoverall satisfaction from Products 0 o SupportIvfuVuu ENTEFISDFT89%OverallSatisfactionbof customers receive higher satisfaction to their initial expectations83%reliable…