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1. QUALITY MANAGEMENT Total quality management TQM 2. What is Quality • Quality of products or services are not determined by producing companies. • Determined by customers.…

Documents Chapter 1 Foundations of Services Marketing. Chapter 1: Introduction to Services Marketing What are....

Slide 1Chapter 1 Foundations of Services Marketing Slide 2 Chapter 1: Introduction to Services Marketing What are services? Why services marketing? Characteristics of Services…

Business E Marketing Week11

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Business 167 634950516135238544 chap001

1.Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved.McGraw-Hill/Irwin 2. A Note on the PowerPoint Slides...  These PowerPoint slides contain selected…

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1.Chapter 1Introduction toServicesCopyright © 2007 McGraw-Hill Ryerson Limited.,2. CHAPTER1 Introduction to Services• What are services?• Why services marketing?•…