Education Products, Services, & Branding

1. Chapter SevenProduct, Services, and Branding Strategy 2. Copyright 2007, Prentice Hall, Inc. 7-2Define product and the major classifications of products and services.Describe…

Documents Chapter 7 Product, Services, and Branding Strategy

Chapter 7 Product, Services, and Branding Strategy Professor Marshall Queens College What is a Product? Anything that can be offered to a market for attention, acquisition,…

Documents Professor Takada Product, Services, and Branding Strategy ６a６a.

Product, Services, and Branding Strategy ６a Professor Takada 7-* ROAD MAP: Previewing the Concepts Ｍajor classifications of products and services. Product decisions:…