GREEN MARKETING Green marketing includes product modification, changes in production process, packaging changes and promotion to minimize detrirmental impact on the natural…

1. • Introduction• Evolution• Definition• Benefits• Green Marketing Adaption• Green Marketing Mix• Challenges• Green ?• Green marketing strategies• Conclusion…

Slide 1 Sustainability in Higher Ed In-Plants Tom Tozier “4” – P’s of Sustainability ACUP 2010 April 14, 2010 Slide 2 Tom Tozier Director of Imaging Services University…

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Green Marketing- To find out the green initiatives taken up by Indian companies and to explore the customer’s perception, attitude and awareness towards green marketing…