Marke ting Evolution of Green Marketing The term Green Marketing came into prominence in the late 1980s and early 1990s.  The green marketing has evolved over this period…

Green Marketing Initiatives Introduction The term Green Marketing came into dominance in the late 1980s & early 1990s GM began in Europe in the early 1980s when certain…

1. GREEN MARKETING USHERING A NEW ERA OF INDUSTRIALISATION PRESENTED BY- SACHIN JAIN 2. INTRODUCTION • Rapid industrialization and technological advancements • Unprecedented…

GREEN GREEN MARKETING Presented by: Prasana savarimuthu (47) Shrider nadar(37) Ramdas nadar(36) Pravin nadar(35) Mahesh pandey (42) Jay (64) WHAT IS GREEN MARKETING? According…

1. • Introduction• Evolution• Definition• Benefits• Green Marketing Adaption• Green Marketing Mix• Challenges• Green ?• Green marketing strategies• Conclusion…

Consumer awareness TABLE OF CONTENTS Certificate by Guide 2 Acknowledgement 3 CHAPTER NO. CHAPTER TITLE PAGE NO. 1. Introduction 5-27 2. Review of Literature 28-34 3. Need,…

GREEN MARKETING GREEN MARKETING BY CHINTAN PATHAK BHUSHAN - âGâ DIV B Bharati Vidyapeeth University Institute of Management and Entrepreneurship Development 1 1 INDEX OBJECTIVES…

07 Chapter 1