INDEX Sr.No. 1 2 3 4 5 6 7 8 9 10 11 Introduction Objectives of the studies Research Methodology Key Concepts Importance of Green Marketing Challenges and Opportunities Relation…

1. Data analysis & interpretation 1. The means to create awareness internal as well as external sub system Role of Green Banking in sustainable growth Green banking can…

2 Chapter 1: An Overview of Strategic Marketing Chapter 1: An Overview of Strategic Marketing 3 Chapter 1 An Overview of Strategic Marketing 1. Suppose you are a marketing…

Sustainability and Green Marketing: Opportunities for the poor. The influence of economic development on green marketing issues The doubt about the close relationship between…

Green Marketing- To find out the green initiatives taken up by Indian companies and to explore the customer’s perception, attitude and awareness towards green marketing…