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Technology Ama draft - may 8th - marshall sponder closing keynote - delivered

1. MARSHALL SPONDER WEBMETRICSGURU INC. BARUCH COLEGE RUTGERS UNIVERSITY FIT MAY 8, 2014 Evaluating Media Effectiveness 2. Key focus Areas • Use Analytics to better understand…

Business Programmatic as a means to meeting your marketing goals by Darragh Daunt - Incisive Create Ad...

1. Programmatic as aMeans to Meetingyour Marketing GoalsDarragh DauntMarketplace DevelopmentGoogleGoogle confidential 2. Google Marketplace Development teamconnects brand…

Data & Analytics IAB europe - Viewable Impressions - White Paper - Feb 2015

Viewable Impressions An IAB Europe White Paper February 2015 eu ro pe VIEWABLE IMPRESSIONS WHITE PAPER Foreword 1 1. Introduction 1.1 An Introduction to the European Digital…

Marketing Bloomberg Intelligence: US Communications Outlook 2015

Bloomberg Intelligence Communications Outlook Letâs examine some intriguing trends expected for 2015 in the communications sector: U.S. Advertising & Marketing Global…

Documents Semilo nVision - programmatic native

nVision Where native ads go programmatic nVision Where native ads go programmatic Wat doet nVision? nVision brengt schaal in native advertising door het te combineren met…

Data & Analytics IAB Europe viewable impressions - white paper feb 2015

Viewable Impressions An IAB Europe White Paper February 2015 eu ro pe VIEWABLE IMPRESSIONS WHITE PAPER Foreword 1 1. Introduction 1.1 An Introduction to the European Digital…

Mobile For Native mobile apps: What it is and Why it matters - Adrienne Gauldie

1. RTB FOR NATIVE MOBILE APPS: WHAT IT IS AND WHY IT MATTERS 2. Session Roadmap  Who am I?  Quick RTB Background  What is RTB?  Why does it matter? 3. Who am…

Marketing The Programmatic (R)evolution - Causes, Effects & a Framework to thrive in it!

1. The Programmatic (R)evolution Causes, Effects & a Framework to thrive in it! 2. Page 2 A revolution (from the Latin revolutio, "a turn around") is a fundamental…

Documents IAB_Europe_Programmatic_Trading_White_Paper_July_2014_v2-2

1. Programmatic Trading An IAB Europe White Paper July 2014 europe 2. PROGRAMMATIC TRADING WHITE PAPER IAB Europe would like to thank the authors from the following member…

Marketing Magna Global: Media Economy Report 20t4

1. Media Economy Report Vol. 04MediaEconomyReportBetter, Smarter,Faster: How Datais Changing ourBusiness.Vol. 04January 2014Magna Global© 2014 MAGNA GLOBAL USA, Inc. All…