Documents 1[1][1].Product Ppt

THE PRODUCT • Products are almost always combinations of the tangible and intangible. The entire package is sometimes referred to as the augmented product. • The mix…

Documents Products are almost always combinations of the tangible and intangible. The entire package is...

Slide 1  Products are almost always combinations of the tangible and intangible. The entire package is sometimes referred to as the augmented product.  The mix of tangibles…

Documents THE PRODUCT

Products are almost always combinations of the tangible and intangible. The entire package is sometimes referred to as the augmented product. The mix of tangibles and intangibles…