Slide 1 Chapter 8 Create the Product Slide 2 Copyright 2009 Pearson Education, Inc. Publishing as Prentice Hall8-2 Chapter Objectives  Articulate the value proposition…

Slide 1 Create the Product Chapter Eight Slide 2  Explain how value is derived through different product layers  Describe how marketers classify products  Understand…

Create the Product Chapter Eight 8-* © 2012 Pearson Education, Inc. publishing as Prentice-Hall. Chapter Objectives Explain how value is derived through different product…

CHAPTER 8 Creating the Product M A R K E T I N G Real People, Real Choices Chapter Objectives Explain the layers of a product Describe the classifications of products Explain…

Creating the Product Chapter Objectives Explain the layers of a product Describe the classifications of products Understand the importance of new products Show how firms…