Documents CHAPTER 8 Creating the Product M A R K E T I N G Real People, Real Choices Fourth Edition.

CHAPTER 8 Creating the Product M A R K E T I N G Real People, Real Choices Fourth Edition The Core Product Consists of all the benefits the product will provide for consumers…

Documents CHAPTER 8 Creating the Product

CHAPTER 8 Creating the Product M A R K E T I N G Real People, Real Choices Chapter Objectives Explain the layers of a product Describe the classifications of products Explain…