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15 CHAPTER 11 Influence of Culture on Consumer Behavior LEARNING OBJECTIVES After studying this chapter students should be able to understand: 1. What culture is and how…

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Module: I What Is a Product? Anything received in an exchange to satisfy a need or want is a product. o o o A good, a service, or an idea received in an exchange It can be…

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13 CHAPTER Marketing Channels and Supply Chain Management Chapter Objectives 1 Describe the types of marketing channels and the roles they play in marketing strategy. 4 Identify…

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A TERM PAPER ON NEW PRODUCT DEVELOPMENT FOR TATA NANO “A SURVEY IN KOTA” Submitted in partial fulfillment for the award of Degree of Master of Business Administration,…

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Marketing Mix: The term "marketing mix" was first used in 1953 when Neil Borden, in his American Marketing Association presidential address, took the recipe idea…

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MIS APPLICATION IN SERVICE INDUSTRY Presented by: Amit Koul (05 ± MBA - 2010) Robin Ganjoo (31 ± MBA - 2010) MIS refers broadly to a computer-based system that provides…

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