1.Copyright 2007 by Prentice HallConsumer Behavior,Ninth EditionSchiffman & KanukChapter 4Consumer Motivation2. 4 - 3Needs and Motivation• Needs are the essence of…
1.Copyright 2007 by Prentice HallConsumer Behavior,Ninth EditionSchiffman & KanukChapter 3Market SegmentationConsumer Behavior,Ninth Edition2. 3 - 2Chapter Outline•…
Copyright 2007 by Prentice HallConsumer Behavior,Ninth EditionSchiffman & KanukChapter 6 Consumer Perceptionhttp://creative.gettyimages.com/source/Search/3','2','http://creative.gettyimages.com/source/Search/31','2','http://creative.gettyimages.com/source/Search/9','2','http://creative.gettyimages.com/source/Search/59','2','Copyright…
Chapter 5- slide 1Chapter FiveConsumer Markets and Consumer Buyer BehaviorChapter 5- slide 2Copyright 2010 Pearson Education, Inc. Publishing as Prentice HallConsumer Markets…
GREEN MARKETING Sustainable Marketing Presented by Sharon Seaford Fayetteville Technical Community College Resources used: âSustainable Marketing â Marketing: An Introduction…
Copyright © 2011 Pearson Education, Inc., publishing as Prentice Hall Understand the different kinds of business customers and the differences in marketing issues associated…
* Copyright © 2011 Pearson Education, Inc., publishing as Prentice Hall * Manufacturers Construction Service firms Transportation Professional Resellers Includes Copyright…