The Economist âNobody really knows what strategy is.â * * © Marc Sniukas © Marc Sniukas Costas Markides, Professor London Business School âNobody really knows what…

The project assigned by Godrej & Boyce Mfg. Co. ltd for my summer internship program with them dealing in finding out the market perceptions and demand of Godrej Interio’s…

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1. Professor Michael E. Porter Harvard Business School Leaders in London London, UKNovember 29, 2007 Getting Strategy Right This presentation draws on ideas from Professor…

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3 The Effects of Marketing Mix Elements on Brand Equity* Edo Rajh** Abstract The structural model of the effects of marketing mix elements on brand equity is defined in line…

Chapter One Development of Integrated Marcom Introduction Marketing Communication is….. ‘ are messages and related media used to communicate with a market. Activities…

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Maersk Case Study - streamLINE communication • Some facts on Maersk Line • A bit of history… f hi t • The communication challenge • Phase 1 comms strategy: September…