2 Developing Marketing Strategies and Plans Copyright © 2013 Dorling Kindersley (India) Pvt Ltd. Authorized adaptation from the United States edition of Marketing Management,…

2 Developing Marketing Strategies and Plans 1 Copyright © 2011 Pearson Education, Inc.  Publishing as Prentice Hall 2-* Chapter Questions How does marketing affect…

1. 2 Developing Marketing Strategies and Plans 1 2. Chapter Questions  How does marketing affect customer value?  How is strategic planning carried out at different…

Slide 12 Developing Marketing Strategies and Plans 1 Slide 2 Phases of Value Creation and Delivery Choosing the value Providing the value Communicating the value Slide 3…

Slide 1 Developing Marketing Strategies and Plans Chapter 2 Slide 2 Value Chain Unlike traditional approach of making and selling, organizations in modern era focus on value…

Slide 1 APPLIED MARKETING STRATEGIES Lecture 5 MGT 681 Slide 2 Review of Concepts Part 1 Slide 3 Lecture Agenda How does marketing affect customer value? How is strategic…

2 Developing Marketing Strategies and Plans 1 Copyright © 2011 Pearson Education, Inc.  Publishing as Prentice Hall 2-* Chapter Questions How does marketing affect…

PowerPoint Presentation Applied Marketing Strategies Lecture 5 MGT 681 Review of Concepts Part 1 2 Lecture Agenda How does marketing affect customer value? How is strategic…