POSITIONING & DIFFERENTIATION POSITIONING • When you think of thanda, [ ] often comes to mind. • If you are looking for luxury of a car and thrill of SUV, you probably…

Slide 1Session 12: Positioning 15.835: Entrepreneurial Marketing Slide 2 Positioning Consumers generally use a small number of evaluation dimensions (two to four) when they…

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Niraj Dawar is a professor of marketing at the Ivey Business School, in London, Ontario. He is the author of Tilt: Shifting Your Strategy from Products to Customers (Harvard…

ShakeOâflake 6 ShakeOâflake SUBMITTED BY SAIRA SHEHZAD MARIA ZOHAIB HIRA SAEED OSAMA RIZWAN SIR SAAD SHAHID INTRODUCTION TO CONSUMER BEHAVIOUR 21st JUNE 2015 LAHORE SCHOOL…

Page 2 of 30 Created by Eliesha Version 1 May 2012 Introduce fresh thinking in to your organisation, with short, sharp, and dynamic training sessions exploring personal development,…