Business Managing reputation - LEWIS PR

1.Who do you think you are? Managing reputation COO, LEWIS PR Paul Charles 2. Paul Charles COO 3. The landscape has changed… Communication is no longer linear (create,…

Documents A Better Way to Map Brand Strategy

Niraj Dawar is a professor of marketing at the Ivey Business School, in London, Ontario. He is the author of Tilt: Shifting Your Strategy from Products to Customers (Harvard…