Documents A Better Way to Map Brand Strategy

Niraj Dawar is a professor of marketing at the Ivey Business School, in London, Ontario. He is the author of Tilt: Shifting Your Strategy from Products to Customers (Harvard…

Documents WSK Final Cup 2011

www.wsk.it 01 02-03................................ Top.News 04-05................................ Focus.On 06-07................................ Euro.Series.Champions 08-09................................…