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Enterprise Business Systems Learning Objectives Identify and give examples to illustrate the following aspects of customer relationship, enterprise research, and supply chain…

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Chapter 8 Enterprise Business Systems James A. O'Brien, and George Marakas Management Information Systems, 9th ed. Boston, MA: McGraw-Hill, Inc., 2009. ISBN: 13 9780073376769…

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Slide 1An hour with Dave and friends - Microsoft CRM David Overton Reuben Krippner Slide 2 We have a problem Slide 3 Agenda What is MS-CRM How to install and setup ISA issue…

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McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill Companies, Inc. All rights reserved. Chapter 8 Enterprise Business Systems McGraw-Hill/Irwin Copyright © 2008, The McGraw-Hill…

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CHAPTER 2 A Review of CRM Failures What Went Wrong with CRM 26 CRM Contributes to a Scary Halloween for Hershey 30 Why CRM Projects Fail 33 Key Points 49 c02.qxd 3/10/04…