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Marketing Community profiler brands & communities

1. Community Profiler Brands & Communities Stefan Andrei Business & Product Development Consultant [email protected] 2. 12 Minutes Agenda Community profiler…

Documents Www.panb.People.cofc.Edu Pan Managing E-WOM

ELECTRONIC WORD-OF-MOUTH IN HOSPITALITY AND TOURISM MANAGEMENT Stephen W. Litvin College of Charleston Ronald E. Goldsmith Florida State University Bing Pan College of Charleston…

Business WOMMA 2010 - Amplifying Travel Word of Mouth

1. Amplifying TravelWord Of MouthBrad Fay, Keller FayGraeme Hutton, UMNovember 2010 2. In The BeginningUM has…

Documents word of mouth marketing

Electronic copy available at: http://ssrn.com/abstract=1968602 1 On brands and word-of-mouth Renana Peres School of Business Administration Hebrew University of Jerusalem,…