1. Community Profiler Brands & Communities Stefan Andrei Business & Product Development Consultant [email protected] 2. 12 Minutes Agenda Community profiler…
ELECTRONIC WORD-OF-MOUTH IN HOSPITALITY AND TOURISM MANAGEMENT Stephen W. Litvin College of Charleston Ronald E. Goldsmith Florida State University Bing Pan College of Charleston…
Electronic copy available at: http://ssrn.com/abstract=1968602 1 On brands and word-of-mouth Renana Peres School of Business Administration Hebrew University of Jerusalem,…