Business SMB Seattle - Offline WOM by Saul Colt

1. Clever presentation titleCreating amazing Offline Word of Mouth to drive online chatter!Saul Colt – Head of MagicNovember 25th, 2011– Social Media Breakfast - Seattle,…

Social Media Motivations behind online and offline WOM: The DNA of talkable brands, presented by Mitch Lovett

1. SOCIALMEDIA.ORG/SUMMIT2013ORLANDO Motivations behind online and offline WOM: The DNA of talkable brands MITCH LOVETT UNIVERSITY OF ROCHESTER DECEMBER 9–11,…

Documents word of mouth marketing

Electronic copy available at: http://ssrn.com/abstract=1968602 1 On brands and word-of-mouth Renana Peres School of Business Administration Hebrew University of Jerusalem,…