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Documents Chapter 8 Customer Relationship Management Revised Date: 2/8/2012.

Slide 1 Chapter 8 Customer Relationship Management Revised Date: 2/8/2012 Slide 2 Learning Outcomes Define CRM. Describe the role of CRM. Describe the importance of having…

Education Service Marketing - Love Lock Chapter-14

1.Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 14 - 1 Chapter 14: Improving Service Quality and Productivity 2. Slide © 2007 by…