Die C-Level Linienfunktion CMO (Cief Marketing Officer) wir immer wichtiger. Hier ist ein White Paper zu den Anforderungen denen sich CMOs aktuell stellen müssen. Vielen…

Journal Rating – AIDEA20111 Nota tecnica Commissione Eugenio Anessi Pessina, Federico Barnabè, Saverio Bozzolan (Coordinatore), Lorenzo Caprio, Francesco Ciampi, Lino…

 Customer Insight Group, Inc. 2010 Don’t Enter the Battle for Customer Loyalty Unarmed Audit Your Loyalty Marketing Strategies  Customer Insight Group, Inc. 2010…

Copyright 2000, Embellix Software 1 eMarketing Planning: Accountability and eMetrics White Paper sponsored by Embellix Software copyright 2000, Embellix Software i Table…

T H E N E X T M E D I A . C O 7 Defining Your Story And Content Narrative CHAPTER SEVEN By Michael Brito T H E N E X T M E D I A . C O THE BOOK IN A NUTSHELL … Team Structure…

Joy Ward, Qualitative Research Lead at Spitzer and Boyes LLC provides a great description of qualitative market research and how it differs from quantitative analysis and…

This presentation on search engine marketing (SEM) testing scenarios looks at how you can structure a test across the search marketing funnel. In particular, it focuses on…

Illustrated slides that are also part of a blog post by the same name.