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Business Service quality

1.Improving Service Quality and Productivity 2. LEARNING OBJECTIVES  Define service quality  Diagnose service quality problems using The Gaps Measuring and improving…

Marketing Principles of marketing . ( Part one )

1. El-Zatُuna of marketing By: Mohamed Refa’t 2. What is marketing • Social and managerial process by which individuals and groups obtain what they need and want through…

Education Service Marketing - Love Lock Chapter-14

1.Slide © 2007 by Christopher Lovelock and Jochen Wirtz Services Marketing 6/E Chapter 14 - 1 Chapter 14: Improving Service Quality and Productivity 2. Slide © 2007 by…