1. Product, Services, and Branding Strategy Chapter 8 2. Learning Goals Understand products and the major classifications of products and services Learn the decisions companies…
Slide 1Product, Services, and Branding Strategy Chapter 8 Slide 2 8 - 1 Learning Goals 1.Understand products and the major classifications of products and services 2.Learn…
Slide 1 The Product 08 Slide 2 At the heart of a great brand is a great product Slide 3 8 - 2 Definitions Product Anything offered to a market for attention, acquisition,…