Slide 1Creating Value Slide 2 Purpose and Mission Sales department purpose = Maximize Revenue Sales department mission = get and keep customers – Must have a meaningful…
Slide 1Promotion Promotion is any form of communication used to inform, persuade, or remind people about an organizations goods, services, image, ideas, community involvement,…
1. ADVERTISING AND SALES PROMOTION CHAPTER 3 & 4 2. Introduction Objectives Importance Classification Of Advertisement Economic Effects Of Ads Social Effects Of Ads 3.…
1. Mass communication boon for marketing or not ASSIGNMENT:2 2. Five major decisions are to be made:- 1.Mission- sales goals and advertising objectives?? 2.Money-market share…
Promotion Promotion is any form of communication used to inform, persuade, or remind people about an organizationâs goods, services, image, ideas, community involvement,…
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Asia Pacific Journal of Marketing & Management Review__________________________________________ ISSN 2319-2836 Vol.2 (2), February (2012) Online available at indianresearchjournals.com…