Promotion: Integrated Marketing Communication (IMC) Matta Fair 12-14 Mac 2010 PWTC, Kuala Lumpur The MATTA FAIR debut in 1991 as an annual event with 80 booths and a…
Slide 1 Key Concepts Slide 2 Developing and Managing An Advertising Program Advertising—any paid form of non-personal presentation and promotion of ideas, goods, or services…