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Promotion: Integrated Marketing Communication (IMC) Matta Fair 12-14 Mac 2010 PWTC, Kuala Lumpur  The MATTA FAIR debut in 1991 as an annual event with 80 booths and a…

Documents Chap 001

McGraw-Hill/Irwin © 2004 The McGraw-Hill Companies, Inc. All rights reserved. Chapter 1 What is Advertising Today? Defining advertising and introducing the profession Insert…

Documents Copyright 2009, Prentice-Hall, Inc.16-1 A Framework for Marketing Management Chapter 16 Managing...

Slide 1 Copyright 2009, Prentice-Hall, Inc.16-1 A Framework for Marketing Management Chapter 16 Managing Mass Communications Slide 2 Copyright 2009, Prentice-Hall, Inc. 16-2…

Documents Key Concepts. Developing and Managing An Advertising Program Advertising—any paid form of...

Slide 1 Key Concepts Slide 2 Developing and Managing An Advertising Program Advertising—any paid form of non-personal presentation and promotion of ideas, goods, or services…