Promotion: Integrated Marketing Communication (IMC) Matta Fair 12-14 Mac 2010 PWTC, Kuala Lumpur The MATTA FAIR debut in 1991 as an annual event with 80 booths and a…
1. 1Integrated Marketing Communications 2. Chapter Objectives• To review the various elements of the promotional mix:advertising, sales promotion, public relations, directmarketing,…
Slide 1www.actnow.org.uk Ten things you should know about Data Protection Paul Simpkins Director, Act Now Training Ltd Slide 2 www.actnow.org.uk 1. Learning the lingo Slide…