Here is a selection of the best digital campaigns I've seen this year. "Best" Doesn't mean "most viewed", but "amazing", "different",…

Search marketing continues to grow in importance as an advertising channel for businesses of all kinds. Even during the past 12 months, as the Great Recession has taken its…

1!1!LaMercatique ! THE BEST DIGITAL CAMPAIGNS OF 2012! Pi ctu re fr om “W ill it b len d? ” ( Bl en dt ec )! Includ ing � THE� recipe for vir al� Grégory Pouy!…

If You Donât Have a New Business Machine Already Cranked Up and Winning New Clients For Your Agency Now⦠You Better Make Building One a Priority Immediately If You Plan…

IAB / PwC UK Digital Adspend Study Full Year 2013 IAB / PwC UK Digital Adspend Study Full Year 2013 1. INTRODUCTION Background ⢠Census of major UK media owners ⢠Digital…

Bucharest 2012 [Compatibility Mode] IAB Europe An overview of some trends throughout Europe « What are our main challenges for 2013….» Bucharest The European Trade Association…

What kind of internet advertising works in Europe? IAB Europe collects the data about the efficiency of digital advertising and its president is going to reveal them.

1. Campaign Optimization Kirk RamblePrincipal Optimization Consultant, Webtrends 2. Step 1 – Step 3 –Media Campaign Big Profit 3. This appears to be how many online marketers…