Gear Up for 4Q! An astonishing and detailed new outbound program for your company

A Special Offer to Select Clients From

If You Don’t Have a New Business Machine Already Cranked Up and Winning New

Clients For Your Company Now?

XX

You Better Make Building One a Priority Pronto

If You Plan to Grow Your Business This Year

X

But If You Are Ready to Make New Business a Real Priority?

(and Are Prepared to Commit the Resources, Energy, People and Personal Attention Such Efforts

Demand!)

Then Now is Actually an Ideal Time to Polish Up Your Processes and Pitch

Presentation (or create new ones)and then Craft and Execute

a Meaningful Plan

Introducing Exterior Design’sSpecial “Gear Up for 4Q” Program

for Select Agencies/Marketing Services + Other Firms Eager to Launch Aggressive Business Development

Programs…Now

Fact: The week(s) following Labor Day represent one of the two* most productive times of the year for outbound new business efforts

Why? Almost all C-level client decision-makers recognize that the year-end is fast approaching…and that they still do have four months to dramatically make things happen

(*The other best time of year for prospecting is the VERY first business week of each new year. Ask around if you don’t believe me…)

August Activities

Launch of project

1. Rigorous brand review of your company (including all new biz materials, online presence, etc.)

2. Articulate/establish your basic growth goals and your most audacious overall objectives

3. Establish approval process, participants, and identify any additional expenses beyond fees (travel, other external resources, etc.)

August Activities

Tools1. Identify any existing content that can be used or

modified for key outreach components

2. Review Exterior Design recommended approach: Intro piece and one-page manifesto/”ask” for the business (templates available as is creative/strategic partner to execute)

3. Establish process for developing said tools and participants charged with development and/or execution

August Activities

Targets1. Review Exterior Design Criteria Tools to establish specifics

regarding your best prospects to use as a filter for all prospect identification

2. Exterior Design submits initial Prospect Lists: 25-50 TOP Prospects, an additional half dozen as your most desirable KEY Prospects (additional database of general prospects may also be developed at this time upon request)

3. Exterior Design conducts topline research on TOP Prospects and In-Depth Research on KEY Prospects

a. Each completed Client Prospect Form includes crucial strategic and/or creative recommendations for outreach

Criteria Tools (page 1 of each form shown below)

Initial Prospect WorksheetPlease note that this form can also serve as a “real time” status report if we can establish the best way to house or share it on a daily/regular basis. Ideally, key clients would have ready access at any time.

Initial Prospect Worksheet: Content

Columns include:1. Company (Top or Key Prospect plus web + other online presence)

2. Industry Category (Primary or Secondary)

3. Summary

4. Revenue/Key Info

5 – 12. Key Contact, Title, Phone, Email, Address

13. Rationale for Inclusion (Exterior Design)

14. Additional POV (your notes, response, questions)

15. Agency Relationships

August Activities

Research Deliverables: Prospect Client Forms

1. The research done as a key component of this project is designed to create a new baseline of information and initial strategic/creative recommendations for each of the TOP and KEY prospect companies investigated.• KEY Prospect research is very in-depth;• TOP prospects more topline, but still

very valuable

Prospect Client Form: Method of Delivery

TOP Prospect Client Form: Basic Outline

1. Introduction to Company/BrandSnapshot Summary of Company/Brand; Boilerplate Information (address, phone, website, etc.), Key Facts (ownership, annual sales/revenue, media spend, etc.) , Brands (Brand Families) Most Recent Key Headlines; Current Agency AOR and/or other partners; Primary Decision-maker(s)

2. Applying YOUR Prospect Criteria Filter

3. Key DiscoveriesWhat is the most compelling information found that supports our including the company in this process?)

4. Initial Strategic RecommendationsPractical Rationale, Emotional Inspiration; Reason(s) to Believe / Secret Weapons in YOUR Arsenal, etc.; Recommended Strategy for Outreach/Pursuit

5. Then & Now: Company History, Recent News

KEY Prospect Client Form: Detailed Outline

1. Introduction to Company/BrandSnapshot Summary of Company/Brand; Boilerplate Infor-mation (address, phones, website, etc.), Key Facts (ownership, annual sales/revenue, media spend, etc.) , Brands (Brand Families) Most Recent Key Headlines; Current Agency AOR and/or other partners; Primary Decision-maker(s) 2. Applying YOUR Prospect Criteria Filter 3. Key DiscoveriesWhat is the most compelling information found that supports our including the company in this process?)4. Initial Strategic RecommendationsPractical Rationale, Emotional Inspiration; Reason(s) to Believe / Secret Weapons in YOUR Arsenal, etc.; Recommended Strategy for Outreach/Pursuit 5. Then & Now: Company History, Recent News6. In-Depth Client Leadership ProfilesAlso, Your Leadership Analysis (LinkedIn, etc.)7. More In-Depth Company History & Current Information

8. Current/Recent Brand, Campaigns & Media Mix

Brand Identity (Current Logo, Identity, etc.); Also, Creative/Digital/Social Samples; Results (Sales, Awards, etc.)9. Key TargetsPrimary Audience; Brand Enthusiasts/Loyalists; Secondary Audience; Non-Users10. Competitive LandscapePrimary Competitor; Additional Competitors; Category Analysis11. Future ForecastBiggest Threats & Obstacles; What’s in the Pipeline?12. Key Strategic Questions• What role does advertising typically play in the

category? • What is their current and past agency history? (Single

agency? Multiple firms? • What specific and measureable objectives does the

company and/or its leaders most care about? • How can we think differently from any other agency

about the category and the competition the brand faces so that we can address a more interesting and higher-level opportunity than they knew they had?

NOTE: KEY Prospect Forms replicate initial info from TOP Prospect Outline. Items below in bold represent more in-depth research for KEY Prospects

September ActivitiesFinal Deliverables

– All deliverables (including all Prospect Client Forms and strategies/creative concepts for outreach) are considered FINAL only when approved by key client leader as identified at onset of program

– All materials to client week before Labor Day (or TBD); finals delivered Tuesday after Labor Day

Execution– Exterior Design will work with client team to activate actual

outreach plan for the rest of the business week that follows Labor Day to ensure actual activation

– Exterior Design can be engaged for a Phase 2 assignment which would involve ongoing collaborative outreach on your behalf as well as possibly crafting content for initial meetings, pitches, etc.

What’s the Outcome of All This?

Your final takeaway from just this initial phase? Confidence in having the right storytelling tools and styles of sharing (digitally, via mail, in person, etc.) done and ready to be deployed

A new double-barreled database of both immediate ideal potential new client contacts (key, validated prospects) and a larger body of additional constituents, more prospects and others (master database)

And a meaningful, sustainable plan in place and ready to activate so as to actually do something with these new tools

What is the Timing of the Program?

4-6 Weeks (based on your calendar, etc.)For the purposes of this special offer, you need to book as early as possible to allow for August to be the primary month of prep activity – thus allowing for final production, deployment of tactics and program launch: i.e., actual September outreach

(Note: To enjoy the discounted pricing, project must be booked/activated prior to August 15 – more information follows in this document.)

This approach is purposefully designed to move along quickly because it’s Tyree’s considered belief that everyone who has ever done this successfully in the past has always been ridiculously busy (so that shouldn’t matter if new business growth is, indeed, something you need and want now)

So if, however, your agency or firm is not in a position to make this a real priority (due to whatever ongoing business or client concerns will require your attention or because you’re scheduled to be in the Caribbean for all of August, etc.), then now is not the time for Tyree and Exterior Design to engage

How Much? (And What’s So Special About this

Offer?)

• Pricing – both regular fee for this intensive program and the Special Offer discount amount – are readily available upon request. But that information is not appropriate for public postings such as this.

• Please contact me at [email protected] and I’ll be happy to share specifics with you and am also happy to answer any questions you may have.

And With All Due Respect… You Don’t Want the End of the Year to

Look Like THIS in Regard to How You Spent the 4th Quarter Building Your Business, Do

You?

XX X X

XX X X

Finally…

If not now, then when?

Please contact me for more details or to book the project for your firm!

Thank You