TABLE OF CONTENTS Executive Summary ...................................................................................................... P3 Three Screens Measurement .......................................................................................…

1. Why Do People Click? 2. CTR (Click Thru Rate) • Has emerged as the benchmark, or primary measurement criterion around ad effectiveness • Today’s average CTR: 0.3%…

1. MARKETING LUNCH & LEARNHow to propel your brand into the new world of marketing(*with an integrated data strategy!)© 2010 Experian Information Solutions, Inc. All…

1. RETAIL PERSPECTIVE >> SOCIAL MEDIA INTELLIGENCESocial can do a lot more for your brand and campaigns than followers© 2010 Experian Information Solutions, Inc. All…

1. RETAIL PERSPECTIVE >> SOCIAL MEDIA INTELLIGENCESocial can do a lot more for your brand and campaigns than followers© 2010 Experian Information Solutions, Inc. All…

How to: Using Social Media Data to Power Marketing Decisions Concrete examples and case studies on how social media can be used for product innovation, consumer insights,…

1. Writing An Effective News Release November 2, 2011 2. Agenda What It Is Why We Need Them How to Write Them When to Use Them Where to Use Them 3. What? “ A press release, news…

1. Creating a Mobile Strategy Kelly McIvor @kjmcivor October, 2011 “ Mobile marketing is no longer something companies need to try – it's something they need to…

Slide 1Advertising Strategies In a Slowdown Slide 2 Heres What Some Advertisers Say In a Slowdown/Recession Were cutting back on our advertising during the current slowdown.…

Slide 1 Slide 2 Introduction Disaster Alert Sistem MERS 999 Activities and Stakeholders Centricity Program Success stories Challenges Conclusion 2 Slide 3 Government MERS…