1. Integrating Social Media Across Marketing Channels:9 Rules for Success Eric Anderson VP of Marketing White Horse 2. Like all great movements, social media need its revolutionaries.…
1. Why Do People Click? 2. CTR (Click Thru Rate) • Has emerged as the benchmark, or primary measurement criterion around ad effectiveness • Today’s average CTR: 0.3%…
1.Digital Advertising EffectivenessThe death of the clickPrepared forOsnat Zaretsky, Senior BD manager - comScore Europe2. comScore is a Global Leader in Measuring the Digital…