Chapter 8 Media Planning and Buying 1 Learning Objectives Learn about major decisions involved in media planning. Understand fundamental terms of media planning. Learn how…

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Chapter 8 Media Planning and Buying Learning Objectives Learn about major decisions involved in media planning. Understand fundamental terms of media planning. Learn how…

top reasons magazines make a difference Sources: Starcom; Northwestern University Magazine Reader Experience Study; Affinity Research; How Media Measures Up; Documenting…