With an ear to the ground: Working to promote media and information literacy in the Nordic countries Catharina Bucht The International Clearinghouse on Children, Youth and Media NORDICOM, Göteborgs universitet 2014-11-21
Dec 14, 2015
With an ear to the ground:Working to promote media and information literacy in the Nordic countries
Catharina BuchtThe International Clearinghouse on Children, Youth and Media
NORDICOM, Göteborgs universitet2014-11-21
Nordicom
• Information centre in the field of media and communication
• Three areas: research, media trends (statistics, owner structures), youth and media
• Cooperation between the Nordic countries
© Nordicom 2014
The Clearinghouse aims to spread information about…
• Research on children, young people and media
• Research and practices regarding media education/media literacy and children’s/young people’s participation in the media
• Measures, activities and research concerning children’s and young people’s media environment
© Nordicom 2014
The Grünwald Declaration on Media Education, 1982 (UNESCO)‘We live in a world where media are omnipresent (…) Political and educational systems need to recognize their obligations to promote in their citizens a critical understanding of the phenomena of communication.”
© Nordicom 2014
• Recommendations Addressed to UNESCO on Media Education (1999)
• The Alexandria Declaration (2005)
• European Charter for Media Literacy (2006)
• UNESCO Paris Agenda. 12 Recommendations for Media Education (2007)
• Fez Declaration on Media and Information Literacy (2011)
• Paris Declaration on Media and Information Literacy in the Digital Era (2014)
The Media Barometer
• Data on media use in Sweden
from 1979 and onward
• Financing from Dept. of Culture
and contributions from media
sector, trade associations, etc.
• Today over 4 000
interviews (telephone)
• Population living in Sweden
• 9–79 years
• Reach, use (time) and access
© Nordicom 2014
The Average Media Day 1979-2013Share of population 9-79 years using different media the average day 1979-2013 (%)
© Nordicom 2014
1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2010 2011 2012 20130
10
20
30
40
50
60
70
80
90
100
Tv
Internet
Radio
Morgontidning
Bok
Mp3
Kvällstidning
Vecko-/månad-stidning
Text-tv
Special-/facktidskrift
Video/dvd
Cd-/grammofonskiva
Bio
2003 2005 2007 2009 2011 2012 2013
Morning paper subscription 63 64 52 55 49 45 48
Radio 99 96 99 99 100 99 98
TV-set 99 100 99 100 100 100 96
Laptop 23 31 48 70 87 84 87
Tablet NaN NaN NaN NaN 12 31 62
E-book reader NaN NaN NaN NaN 1 4 10
Smartphone NaN NaN NaN NaN 43 61 80
5
15
25
35
45
55
65
75
85
959-14 years
Access to various media at home 2003-2013 (per cent)
Source: Nordicom-Swedens’ Media Barometer 2014
© Nordicom Sweden 2014
Access to various media at home 2003-2013 (per cent)
2003 2005 2007 2009 2011 2012 2013
Morning paper sub-scription
63 64.9 63.2727272727273
55 48.7943262411348
43.3431952662722
39.6496815286624
Radio 98 95.6 98.7272727272727
99 97.5886524822695
100 96.8152866242038
TV-set 97 97.6 97.2727272727273
96 92.9078014184397
90.5325443786982
85.6687898089172
Laptop 24 37.3 53.0909090909091
77 89.9290780141844
90.6804733727811
89.968152866242
Tablet NaN NaN NaN NaN 10.4964539007092
25.5917159763314
37.2611464968153
E-book reader NaN NaN NaN NaN 1.84397163120567
6.21301775147929
5.89171974522293
Smartphone NaN NaN NaN NaN 56.5957446808511
82.2485207100592
89.6496815286624
5
15
25
35
45
55
65
75
85
9515-24 years
Source: Nordicom-Swedens’ Media Barometer 2014
© Nordicom Sweden 2014
Access to smartphone and tablet computer 2010 - 2013 (%)
Sex Age Level of education
Total Men Women 9-14 15-24 25-44 45-64 65-79 Low Med HighAccess to smartphone
2010 14 16 13 14 25 23 11 3 4 14 19
2011 36 40 33 43 57 56 29 7 11 36 43
2012 54 57 50 61 82 74 50 17 22 56 59
2013 67 69 65 80 90 89 68 28 34 69 73
Access to tablet comp.
2010 No data available
2011 7 8 6 12 10 9 6 2 2 6 9
2012 18 20 17 31 26 25 15 5 6 14 21
2013 37 38 37 62 37 51 38 15 17 35 41
Source: Nordicom-Swedens’ Media Barometer 2014
© Nordicom Sweden 2014
1979/80 2002 20130
50
100
150
200
250
300
Radio 48Radio 38
Radio 25
Phonogram 46
Phonogram 22Stored music** 35
Television 130
Television 106
Television 75
Newspaper 11
Newspaper 6
Newspaper 4
Magazine 10
Magazine 9
Magazine 5Book 27
Book 23
Book 18
Teletext 2
Teletext 2
Video 22
Film* 13
Internet 2
Internet 106
Time
272 minutes 230 minutes 283 minutes
© Nordicom Sweden 2014
9-14 years
* Cinema or scheduled television not included** Radio and television not included
Figure 15. Time devoted to media use 1979/1980, 2002 and 2013 (minutes)
Time
1979/80 2002 20130
50
100
150
200
250
300
350
400
450
Radio 104 Radio 102
Radio 36
Phonogram 98
Phonogram 56
Stored music** 65
Television 98
Television 100
Television 72
Video
Video 23
Film* 20
Newspaper 27 Newspaper 16
Newspaper 6
Magazine 15 Magazine 9
Magazine 4
Book 25 Book 29
Book 19
Teletext 3
Teletext 1
Internet 28Internet 185
369 minutes 366 minutes 408 minutes
* Cinema or scheduled television not included** Radio and television not included
© Nordicom Sweden 2014
Figure 16. Time devoted to media use 1979/1980, 2002 and 2013 (minutes)15-24 years
2003 2007 2011 2012 2013
Morning paper
52 48 38 33 23
Televi-sion
22 14 14 12 11
Online NaN NaN 40 51 60
Face-book
NaN NaN 14 26 36
5
15
25
35
45
55
65
75
85
9515-24 years
2003 2005 2007 2009 2011 2012 2013
Morning paper 17 17 12 15 19 13 13
Television 11 12 5 6 7 6 6
Online NaN NaN NaN NaN 14 24 46
Facebook NaN NaN NaN NaN 6 8 16
51525354555657585959-14 years
NewsFigure 14. News in morning paper, on television or online the average day in 2003-2013 (per cent)
© Nordicom Sweden 2014
MIK
© Nordicom 2014
Source: UNESCO Media and Information Literacy Curriculum for Teachers, p.18 (2011)
EAVI’s Model of ML Assessment Criteria:
Source: Study on Assessment Criteria for Media Literacy Levels. Final Report. EAVI (2010), p.8
Publications…
• UNESCO Media and Information Literacy Curriculum for Teachers
• Accessible in full text on our web site
© Nordicom 2014
© Nordicom 2014
• Anthology
• Analysis and reflections from researchers and experts in media pedagogy, educational radio/TV, Swedish Library Assoc., Swedish Media Council
• Resources for teachers
• EU initiatives: ML Assessment
• Inspire to reflection and discussion
…one more…
• Report from Nordic Expert Meeting, October 2013
• MIL-issues to be raised on the political agenda
• Assessment of the situation in the Nordic countries
• Speeches and conclusions from the meeting, additional articles from researchers
© Nordicom 2014
Further resources…
• Report published by the Norwegian Media Authority
• Systematic overview of studies related to media competence in the Norwegian population
• Using EAVI’s model
• Technichal skills covered and Communicative skills partly covered but studies focusing on Critical understanding most needed