What is your business'value proposition - what investors want to know. This is a primer for entrepreneurs and, frankly, intrapreneurs on working out a solid value proposition…

The team at North social breaks out 9 ways that brands could be using social media, but probably aren't. A good read for anyone wondering how the world of social media…

To compete for the best young talent, the Market Research industry has to increase its attractiveness as an industry. To understand the perception young graduates have of…

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INCREASE Relevance, REDUCE Complexity, and IMPROVE Timing. USER EXPERIENCE IS ALL ABOUT THE Human Experience.

Developing Short-Range Marketing Plans BY ANDRALL E. PEARSON Even though top management should not get involved in the details of the company's marketing planning effort,…

A PROJECT REPORT ON Study of Consumer Durable Market For SAMSUNG ELECTRONICS LTD. With Special reference to NASHIK district A report submitted in the partial fulfillment…

Learn why content strategists have never had a better friend than market research, presented by two real-life best friends: content strategist Devin Asaro and market researcher…