Market Segmentation in a Competitive Environment Prof. G.M. Chowdhury IBA, DU February 2013 4/21/2013 Copyright 2004 © Pearson Education Canada Inc. 10-1 Chapter Objectives…

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Copyright © 2015 Pearson Education, Inc. Learning Objectives Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting,…

1. Copyright © 2015 Pearson Education, Inc. Learning Objectives • Define the major steps in designing a customer-driven marketing strategy: market segmentation, targeting,…