Services Vs Goods Services Intangible Heterogeneous Produced in Buyer Seller interaction Production, distribution & consumption takes place simultaneously Consumers participate…
Case Study Skoda Monopoly in Czechoslovakia upto 1989 30% Skoda bought by Volkswagen 1991 100% Skoda controlled by Volkswagen 2001 Felicia 1994 Octavia 1998 Rise in costs/price…