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Services Vs Goods Services Intangible Heterogeneous Produced in Buyer Seller interaction Production, distribution & consumption takes place simultaneously Consumers participate…

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Case Study Skoda Monopoly in Czechoslovakia upto 1989 30% Skoda bought by Volkswagen 1991 100% Skoda controlled by Volkswagen 2001 Felicia 1994 Octavia 1998 Rise in costs/price…

Documents Segmenting B2B Markets Anand G. Khanna. Why Segmentation ? 1. Better matching of customer needs 2......

Slide 1Segmenting B2B Markets Anand G. Khanna Slide 2 Why Segmentation ? 1. Better matching of customer needs 2. Enhanced opportunity for growth 3. Retention of customer…

Documents 6-1 B2B 1. Market Segmentation, Targeting, & Positioning 1. Market Segmentation, Targeting, &...

Slide 1 6-1 B2B 1. Market Segmentation, Targeting, & Positioning 1. Market Segmentation, Targeting, & Positioning 2. Demand Projection Slide 2 6-2 General Market…

Documents Market Segments & Value Propositions February 10, 2015.

Slide 1 Market Segments & Value Propositions February 10, 2015 Slide 2 Agenda 4:30pm – 4:50pm (Discussion) Segmentation & Targeting Identifying the right customers…