1. Lesson 15Lesson 15 Market Segmentation,Targeting, and Positioning 2. The STP ProcessThe STP Process• Segmentation is the process of classifying customersinto groups…
1. Market Segmentation, Targeting for Competitive Advantage 2. What is Market Segmentation? Market segmentation : The act of dividing a market into smaller groups of buyers…
1. Chapter 7 Market Segmentation, Targeting, and Positioning for Competitive Advantage 2. Road Map: Previewing the Concepts Define the three steps of target marketing: market…